August 17, 2004
Profits & Poverty
Ruth's informative diary on the Long Range Planning Committee's inclusiveness goals provides context for C.K. Prahalad's interesting new book: The Fortune at the Bottom of the Pyramid. Eradicating Poverty Through Profits
He is a fierce critic of traditional top-down thinking on aid, by governments and non-governmental organisations alike. They tend to see the poor as victims to be helped, he says, not as people who can be part of the solution—and so their help often creates dependency. Nor does he pin much hope on the “corporate social responsibility” (CSR) programmes of many large companies. If you want serious commitment from a firm, he says, its involvement with the poor “can't be based on philanthropy or CSR”. The involvement of big business is crucial to eradicating poverty, he believes, but BOP markets must “become integral to the success of the firm in order to command senior management attention and sustained resource allocation.”Learn more about the book here. Posted by Jim Zellmer at August 17, 2004 11:13 PM | TrackBack
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