McDonald's Sponsors an Elementary Phy Ed Program in 31,000 Schools

Reuters:

"McDonald's Passport to Play" will launch in 31,000 schools this fall, reaching an expected 7 million children in grades three through five, the company said.

The move is part of McDonald's (Research) so-called "Balanced Lifestyles" initiative, an aggressive effort to promote physical activity and nutrition and deflect harmful claims that its food is unhealthy and fattening.

Posted by Jim Zellmer at September 13, 2005 7:59 AM
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