MMSD: Searching for alternative revenue streams

As a member of the Madison School Board and chair of the Finance and Operations Committee, I would like to get your ideas and perspectives regarding “alternative revenue streams” for the MMSD. The parameters would be: not to target students, No alcohol & drugs (e.g. bars), promotion of good health (e.g. no soft drinks), nothing morally questionable (use your imagination). Here are some areas identified:

Sponsorships: Adopt a school or program, Extracurricular programs, MMSD TV

Advertising: Limited toward adults, not children – e.g. website, District-owned vehicles, signs on stadiums, fields in athletic arenas (outside of school building).

Naming rights: To new schools, facilities, and rooms. Patterned after U.W. and City of Madison model.

Exclusive rights: “Company A is the exclusive vendor of (pencils) in exchange for $75,000 donation to Foundation.” Patterned after U.W. and City of Madison model.

Cell Tower/Antennas: On school facilities or parking areas. Done in many school districts including Milwaukee. Cell phone companies would rent space. Could bring in over $1000/month per company per site.

What do you think? Do you have any ideas? Thank you in advance for sharing your perspective. Remember the parameters…

Posted by Johnny Winston, Jr. at February 10, 2006 9:55 PM
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