School board candidates Silveira and Cole face off in April

By Susan Troller
Although Madison School Board candidate Arlene Silveira's 48 percent showing in Tuesday's primary has established her as the front runner in the race for a Madison School Board seat, an opponent's supporter says a primary win does not assure a general election victory, especially when the turnout is very low.

School Board member Ruth Robarts is a supporter of Maya Cole, who trailed Silveira in Tuesday's primary with 35 percent of the vote. Robarts noted when she ran for the School Board in 1997, she finished a distant second in the primary with just 22 percent of the vote. Robarts picked up about 11,000 votes following the primary and won the general election.

"What was established (in Tuesday's primary) is that there are now two viable candidates, each with an opportunity to pick up a significant number of votes in the general election," Robarts said.

Silveira and Cole both have strong credentials as volunteers in the community. They held off 27-year-old doctoral student Michael J. Kelly to advance to the general election to compete for the School Board seat being vacated by incumbent Bill Keys. Under 5 percent of the district's voters turned out for Tuesday's election.

"Given that this was the only race, I thought the turnout was actually fairly good," said Silveira. "And I was very happy for support across the whole district. I heard, again and again, that the needs of children are the issue."

Silveira, who is single and has a middle school age daughter, has been an active school volunteer for nine years. A member of the West/Memorial area boundary task force, she supports that group's recommendation to build an addition at Leopold Elementary and a new far west side elementary school to address issues of overcrowding and growth. Silveira is a marketing director for Promega Corporation.

Cole is a stay-at-home mother of three elementary school age boys, and has been an activist in opposition to concealed carry legislation.

"Obviously, I hope that there's a bigger turnout in the general election," Cole said today. "I'm looking forward to working really hard over the next 40 days and to getting people fired up about this School Board race."

The former editor of a medical journal, Cole is the community/communication chair of the Franklin/Randall PTO. She takes a cautious approach toward building, and has called for what she calls a more transparent budget.

Kelly, who moved to Madison from Boston last summer and is pursuing his doctorate in medieval history at the University of Wisconsin, was a surprise late entrant into the race, which prompted the citywide primary. Given his low-key campaign, which included just a handful of appearances at forums and candidate debates, he said he was happy with his showing. And he clearly liked the process, saying he intends to continue to be involved in Madison politics.

"I have learned a lot from this campaign and look forward to taking that knowledge and experience, along with my active and progressive vision for Madison and my strong voter base, with me into future campaigns," he said.

SCHOOL BOARD RESULTS

• Arlene Silveira: 3,191

• Maya Cole: 2,338

• Michael J. Kelly: 996

E-mail: stroller@madison.com
Published: February 22, 2006

Posted by at February 22, 2006 2:37 PM
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