New Berlin School District Sells Naming Rights

Reid Epstein:

While other public schools have named sports stadiums after major donors, New Berlin is believed to be the first Wisconsin district to actively solicit naming rights sponsors for other areas of its schools.

The InPro corporate sponsorship, which is worth $150,000 to the district, is the first of what New Berlin school officials hope will be a gravy train of private money for the Reagan school and the district's high school additions.

Quite literally, the names of everything from conference rooms to weight rooms are for sale.

Posted by James Zellmer at March 29, 2006 6:15 AM
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