"The Next Niche: School Bus Ads"

Caroline Mayer:

BusRadio, a start-up company in Massachusetts, wants to pipe into school buses around the country a private radio network that plays music, public-service announcements, contests and, of course, ads, aimed at kids as they travel to and from school.

As BusRadio's Web site ( http://www.busradio.net/ ) explains: "Every morning and every afternoon on their way to and from school, kids across the country will be listening to the dynamic programming of BusRadio providing advertiser's [sic] with a unique and effective way to reach the highly sought after teen and tween market."

Amazing.

Posted by Jim Zellmer at June 3, 2006 4:44 PM
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