College Application Coaches

Susan Berfield & Anne Tergesen:

Michele Hernandez boasts that 95% of her teenage clients are accepted by their first-choice school. Her price: As much as $40,000 a student

As I listened to my 8th period English teacher drone on for the third time about how Finny, a character in A Separate Peace, was indeed the main character although he was not the narrator, it finally dawned on me that this was not the exciting world of high school that I had hoped for.

Michele Hernandez boasts that 95% of her teenage clients are accepted by their first-choice school. Her price: As much as $40,000 a student

As I listened to my 8th period English teacher drone on for the third time about how Finny, a character in A Separate Peace, was indeed the main character although he was not the narrator, it finally dawned on me that this was not the exciting world of high school that I had hoped for.

This is how Andrew Garza began an essay in his application to Haverford College. It was a 1,200-word piece that established him as an intellectually curious young man. It was crafted to appeal specifically to the admissions officers at the small liberal arts school. And it was the idea of his high-priced college admissions coach, Michele A. Hernandez. Garza attended a private school in Switzerland, and that worried Hernandez: She thought he might appear to be a privileged teenager without much substance. So she advised him to write about why he had left his public high school in suburban New Jersey. "We had to make it seem like he didn't want to be around so many rich kids. We spun a whole story about him taking the initiative to leave in order to broaden his experience," Hernandez says. "It was his initiative. But he wouldn't have written about it."

Today Andrew is a senior at Haverford, studying sociology and economics. His father, John, paid Hernandez $18,000 for 18 months' worth of advice. "It is a lot of money," says Garza, a manager at Abitibi-Consolidated (ABY ) in New York. "But if you look at it as an investment, it's not a bad one."

Amazing. Michele's website. Clusty search.

Penelope Wang:

To improve her chances of getting into a good college, Caitlin Pickavance, a 17-year-old high school senior from Danville, Calif., has been working with a private college coach since her freshman year (cost: $800).

She gets tutored in math ($1,400), takes an ACT prep class ($900) and participates in afterschool enrichment activities ($1,350). Then there's the good-will mission to Belize she went on last spring ($1,375) and the classes she took this summer at the University of Salamanca in Spain ($7,000) in hopes of further buffing her résumé.

Posted by Jim Zellmer at October 16, 2007 12:10 AM
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