The Translators: The Media and School Choice Research

Andrew Rotherham:

The Media play a pivotal role in determining how and why research influences public opinion with regard to policy. Political scientists Shanto Inyengar and Donald Kinder have shown through experimental research involving televised news how the presentation of news stories can have a powerful impact on what Americans think about issues.1 Prominent columns and articles, especially in the big East Coast papers, influence political behavior among the policy and political elites and offer signals about elite thought and opinion on key issues. The debates about the research on school choice illustrate the broader challenges the media face when translating research for public consumption.

At a superficial level, school choice is a relatively easy debate for the media to cover. It can be simplified into arguments for and against vouchers, charter schools, and altering the definition of "public" schooling, and these arguments are often boiled down to an easy framework of "public" versus "private." Likewise, the question of increases in test scores fits readily into a debate about whether school choice is "working" or not. While such framing greatly oversimplifies the issues, it nonetheless drives much of the coverage precisely because it offers easy contrasts.

Posted by Jim Zellmer at January 16, 2008 8:33 AM
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