Microsoft Launches Campaign to Teach Teens About Copyright

Thomas Claburn:

Teens appear to be willing to curtail illegal downloading when told they face fines or jail time.

This finding, among many in a survey published by Microsoft (NSDQ: MSFT) on Wednesday, is the basis for the software company's new campaign to teach teens respect for intellectual property rights.

"Widespread access to the Internet has amplified the issue of intellectual property rights among children and teens," said Sherri Erickson, global manager of Microsoft's Genuine Software Initiative, in a statement. "This survey provides more insight into the disparity between IP awareness and young people today and highlights the opportunity for schools to help prepare their students to be good online citizens."

Microsoft's survey found that about half of the teenagers surveyed (49%) said they are not familiar with the rules and guidelines for downloading content from the Internet. Only 11% understood the rules well, and of those, 82% said downloading content illegally merits punishment. Among those unfamiliar with the law, only 57% supported punishment for intellectual property violations.

It's not clear whether Microsoft's statement to teen respondents -- "When you do not follow these rules you are open to significant fines and possibly jail time" -- is entirely accurate, particularly when teens under the age of 18 are involved. Emily Berger, an intellectual property fellow at the Electronic Frontier Foundation, is skeptical. "I think it's being used as a scare tactic," she said. "It's a real stretch of the law to say it's theoretically possible."

Electronic Frontier Foundation: Fair Use FAQ.

Posted by Jim Zellmer at February 15, 2008 7:44 AM
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