Say Cheese and Now Say Airbrush!

Jessica Bennett:

We've all looked back on grade-school photos and wondered, "What in God's name was I thinking?" For me it started with buckteeth and hair-sprayed bangs-a true child of the '80s. Then came the braces, stringy hair and oversize Kurt Cobain T-shirt, the tween years of Seattle grunge. High school wasn't actually that long ago, but I'm sure whatever it was I wore will be grossly unfashionable by the time my 10-year reunion hits.

The grade-school class portrait is a time capsule of sorts-a bittersweet reminder of forgotten cowlicks, blemishes and crooked teeth. Awkward, at least in retrospect, is awfully cute. So it's sad to think those mortifying school snapshots might soon be a thing of the past. A growing number of photo agencies and a horde of Web sites now offer retouching for kids to wipe their every imperfection clean: powdering complexions, whitening teeth, erasing braces or freckles. And parents are signing up their kids at younger and younger ages.

"It surprises me so much when a mom comes in and asks for retouching on a second-grader," says Danielle Stephens, a production manager for Prestige Portraits, which has studios in nearly every state and starts its service at $6. "I have a 12-year-old, and I'd be afraid that if I asked for retouching she'd think she wasn't good enough."

Posted by Jim Zellmer at February 26, 2008 10:35 AM
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