The American Freshman: National Norms for Fall 2007
UCLA Higher Education Research Institute:
The responses of 272,036 first-time, full-time students at 356 colleges and universities in 2007 (out of 1.4 million such freshmen), reports that only 17.6% of incoming freshmen considered rankings "very important" in influencing their decision to attend a particular college or university -- tenth out of fifteen factors:- College has very good academic reputation 63.0%
- This college's graduates get good jobs 51.9%
- A visit to the campus 40.4%
- I was offered financial assistance 39.4%
- Wanted to go to a college this size 38.9%
- College has a good reputation for social activities 37.1%
- The cost of attending this college 36.8%
- Grads get into good grad/professional schools 34.1%
- Wanted to live near home 19.2%
- Rankings in national magazines 17.6%
- Information from a website 17.0%
- Parents wanted me to go to this school 13.0%
- Admitted early decision and/or early action 11.4%
- Could not afford first choice 9.7%
- High school counselor advised me 9.0%
The study includes an interesting look at parent involvement.
Via Paul Caron.
Posted by Jim Zellmer at February 15, 2008 9:48 AM
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