Disrupting Class: Student-Centric Education Is the Future

Clayton M. Christensen & Michael B. Horn:

The answer isn't simply investing more in computer equipment and technology for schools, either. The United States has spent more than $60 billion equipping schools with computers during the last two decades, but as countless studies and any routine observation reveal, the computers have not transformed the classroom, nor has their use boosted learning as measured by test scores. Instead, technology and computers have tended merely to sustain and add cost to the existing system.

That schools have gotten so little back from their investment comes as no surprise. Schools have done what virtually every organization does when implementing an innovation. An organization's natural instinct is to cram the innovation into its existing operating model to sustain what it already does. This is perfectly predictable, perfectly logical -- and perfectly wrong.

Student as Consumer

The key to transforming the classroom with technology is in how it is implemented. We need to introduce the innovation disruptively -- not by using it to compete against the existing paradigm and serve existing customers, but to target those who are not being served -- people we call nonconsumers. That way, all the new approach has to do is be better than the alternative -- which is nothing at all.

To convey what we mean, we need to briefly explain the disruptive-innovation theory. In every market, there are two trajectories: the pace at which technology improves and the pace at which customers can utilize the improvements. Customers' needs tend to be relatively stable over time, whereas technology improves at a much faster rate. As a result, products and services are initially not good enough for the typical customer, but, over time, they improve and pack in more features and functions than customers can use.

Much more on Clayton Christensen.

Posted by Jim Zellmer at September 29, 2008 10:33 AM
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