Baylor University in Waco, Tex., which has a goal of rising to the first tier of national college rankings, last June offered its admitted freshmen a $300 campus bookstore credit to retake the SAT, and $1,000 a year in merit scholarship aid for those who raised their scores by at least 50 points.
Of this year's freshman class of more than 3,000, 861 students received the bookstore credit and 150 students qualified for the $1,000-a-year merit aid, said John Barry, the university's vice president for communications and marketing.
"We're very happy with the way it worked out," Mr. Barry said in a telephone interview. "The lion's share of students ended up with the $300 credit they could use in our bookstore. That's not going to make or break the bank for anybody. But it's sure been appreciated by our students and parents."
The offer, which was reported last week by the university's student newspaper, The Lariat, raised Baylor's average SAT score for incoming freshmen to 1210, from about 1200, Mr. Barry said. That score is one of the factors in the rankings compiled by U.S. News & World Report.
| Newsletter signup | Send us your ideas