Faced with a dismal market for college summer internships, a growing number of anxious parents are pitching in to help -- by buying their kids a foot in the door.
Some are paying for-profit companies to place their college students in internships that are mostly unpaid. Others are hiring marketing consultants to create direct-mail campaigns promoting their children's workplace potential. Still other parents are buying internships outright in online charity auctions.
Even as the economy slows, internship-placement programs are seeing demand rise by 15% to 25% over a year ago. Critics of the programs say they deepen the divide between the haves and have-nots by giving students from more affluent families an advantage. But parents say the fees are a small price for giving their children a toehold in a treacherous job market. And operators of the programs claim they actually broaden access to internships by opening them to students who lack personal or political connections to big employers.
The whole idea of paying cash so your kid can work is sometimes jarring at first to parents accustomed to finding jobs the old-fashioned way -- by pounding the pavement. Susan and Raymond Sommer of tiny St. Libory, Ill., were dismayed when their daughter Megan, then a junior at a Kentucky university, asked them to spend $8,000 so she could get an unpaid sports-marketing internship last summer in New York City. Paying to work "was something people don't do around here," says Ms. Sommer, a retired concrete-company office worker; her husband, a retired electrical superintendent, objected that if "you work for a company, you should be getting paid."
| Newsletter signup | Send us your ideas