Unless University of Wisconsin students specifically restrict access to their directory information, businesses such as credit card companies and lenders can get a list of every student's name, address, phone number and more from the university for a nominal fee.
Some parents of Wisconsin college students questioned how student information was released after they received official-looking letters in recent weeks urging them to pay $49 to apply for financial aid.
The letters included student names and where they attended school, leading some parents to believe the fee was required by the university, but the mailings were from College Financial Advisory, a business that charges money for information available free online.
Faye A. Ara, executive vice president of operations for the San Diego-based company, said the names were purchased from private vendors, none of which Ara would name.
UW-Madison did not provide the names to the company, said Registrar Joanne Berg. After some UW-Madison parents called the university to ask about the letters, the school made clear it does not endorse the business and posted a warning online.
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