Asia Seeks Its Own Brand of Business Schools

Moon Ihlwan:

Business major Lee Sun Kee is happy that he attended Korea University in Seoul. Lee, a senior, took four courses at the University of Pennsylvania's Wharton School last fall as an exchange student and feels that his university in Korea offers business programs just as good as those at Ivy League schools. "At Wharton, I met talented students and a couple of star professors whose lectures were impressive," says Lee. "But for other classes, I thought I could have learned better in Korea at one-tenth of Wharton's tuition."

Lee is one of a growing number of students appreciating a drastic makeover undertaken at business schools in Korea. Under a campaign to globalize curricula, faculty, and ways of thinking by students, top universities in the country have rebuilt their programs by modeling themselves largely on leading business schools in the U.S. "Globalization is our new mission," says Jang Hasung, dean of Korea University Business School. While Korean multinationals like Samsung Electronics and Hyundai Motor have been expanding worldwide for years, Jang says his school long had focused too much on national issues and Korean perspectives.

Posted by Jim Zellmer at May 10, 2009 1:42 AM
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