The free fashion show at a Greenwich, Conn., boutique in June was billed as a crash course in dressing for a college admissions interview.
Katherine Cohen has a Web site called ApplyWise that puts prospective college applicants through a 12-step presentation.
Yet the proposed "looks" -- a young man in seersucker shorts, a young woman in a blue blazer over a low-cut blouse and short madras skirt -- appeared better suited for a nearby yacht club. After Jennifer Delahunty, dean of admissions at Kenyon College, was shown photos of those outfits, she rendered her review.
"I burst out laughing," she said.
Shannon Duff, the independent college counselor who organized the event, says she ordinarily charges families "in the range of" $15,000 for guidance about the application process, including matters far more weighty than just what to wear.
Ms. Duff is a practitioner in a rapidly growing, largely unregulated field seeking to serve families bewildered by the admissions gantlet at selective colleges.
No test or licensing is required to offer such services, and there is no way to evaluate the counselors' often extravagant claims of success or experience. And Ms. Duff's asking price, though higher than many, is eclipsed by those of competitors who may charge upwards of $40,000 -- more than a year's tuition at many colleges.
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