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August 19, 2009

The education business: Lapdesks

Maria Karaivanova:

Imagine you are nine years old, you go to school, it's winter. You enter the unheated classroom and sit on your chair or on the floor. And then you start your daily lessons.

But wait - you don't have anything to write on. You don't have a desk... 

I have just had a life-altering experience. I helped with the handover ceremony of 385 desks at the King Zwelithini primary school in the impoverished black township of Soweto, only 20 minutes from Johannesburg's glossy financial district. The ceremony was masterminded by Lapdesk in Johannesburg, where I am now an intern.

I heard about Lapdesk on my first day of class at Harvard Business School, when I was handed a case study about the company.

But why, I asked myself, were we focused on a South African company whose goal was to eradicate classroom desk shortages throughout Africa, by making desks out of recyclable plastic? Why was I not learning about a Fortune 500 company?

After the discussion I realised why: there are 80m children in Africa without a desk and Lapdesk is addressing this social problem with a private-sector proposition.

More here.

Posted by Jim Zellmer at August 19, 2009 1:01 AM
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