Bill Cosby had heard about the tough-as-nails, uncompromising man tackling fraud and improving education throughout the Detroit's public schools, and wanted to help.
So the 72-year-old actor, comedian and activist decided to loan the district his celebrity as Detroit tries to hold off plummeting enrollment amid a fiscal crisis that a few weeks ago spurred suggestions of a possible bankruptcy.
"All around the United States of America - in the cities and the counties - our public education is suffering and has been suffering. Cuts, cuts, cuts," Cosby told reporters Tuesday as he began a day that would take him from shooting commercials to visiting homes in a far northwest Detroit neighborhood.
He has joined "I'm In," emergency financial manager Robert Bobb's $500,000 campaign to stop the flow of students leaving the district - and maybe persuade parents who have sent their children elsewhere to give Detroit another shot.