Natacha Andrews recently signed up her 4-year-old daughter, Anaya, with a modeling agency. Anaya says she wants to be "like Tyra"--that is, model-turned-media-personality Tyra Banks.
Her mother, a 36-year-old Phoenix attorney, has another motivation. "I know people who successfully saved money this way," she says. In a weak economy, with five kids' college tuitions to plan for, Ms. Andrews says, "I want to make the most out of whatever resources we have."
More parents are signing their children up with modeling agencies and talent classes, in search of fame and, even better, a little extra money in a weak economy. Agencies like Wilhelmina International Inc.'s Wilhelmina Kids and Teens and Funnyface Today Inc. in New York City and Peak Models & Talent in Los Angeles say they have seen the numbers of child applicants grow in the past few years. Charlie Winfield, head booker at Funnyface, estimates the agency's children's division has seen a 50% increase in applicants in the past three years. Modeling Camp in Tyson's Corner, Va., saw a 30% increase in attendance at its workshops last summer from the year earlier and plans to expand to New York and Florida next year.
The economy is driving the trend, says Funnyface's Mr. Winfield. The agency is getting more calls from parents who are out of work and now have the time to take their children to auditions. With kids' modeling wages typically about $100 to $125 an hour, he says, "it's another way to subsidize their income."
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