Growing up in the '70s, John Halamka was a bookish child with a penchant for science and electronics. He wore black horn-rimmed glasses and buttoned his shirts up to the collar.
"I was constantly being called a geek or a nerd," he recalled, chuckling.
Dr. Halamka grew up to be something of a cool nerd, with a career that combines his deep interests in medicine and computing, and downtime that involves rock climbing and kayaking.
Now 47, Dr. Halamka is the chief information officer at the Harvard Medical School, a practicing emergency-ward physician and an adviser to the Obama administration on electronic health records.
Hybrid careers like Dr. Halamka's that combine computing with other fields will increasingly be the new American jobs of the future, labor experts say. In other words, the nation's economy is going to need more cool nerds. But not enough young people are embracing computing -- often because they are leery of being branded nerds.