Nokia, Pearson Set Up Digital Education Joint Venture In China

Robin Wauters:

Nokia and education company Pearson have formed a joint venture in China dubbed Beijing Mobiledu Technologies to grow MobilEdu, the wireless education service that the Finnish mobile giant launched in China back in 2007.

Mobiledu is a mobile service that essentially provides English-language learning materials and other educational content, from a variety of content providers, directly to mobile phones.

Customers can access the content through an application preloaded on new Nokia handsets, or by visiting the service's mobile website and most other WAP portals in China.

According to Nokia, Mobiledu has attracted 20 million subscribers in China so far, with 1.5 million people actively using the service each month. According to the press release and by mouth of John Fallon, Chief Executive of Pearson's International Education business, China is the world's largest mobile phone market and the country with the largest number of people learning English.

There are many ways to learn, not all of them require traditional methods or expensive "professional development".

Posted by Jim Zellmer at February 1, 2010 5:10 PM
Subscribe to this site via RSS/Atom: Newsletter signup | Send us your ideas