It's a question that can make most any mom stop in her tracks: "Can I wear makeup?"
In a world where little girls of 5 or 6 get spa treatments and mega-birthday parties, can lip gloss and mascara be such a leap?
What's the right age? What's the right "starter makeup"? Why can't she wait just a little while?
It's a question that's popping up sooner than it once did. Little girls whose ages have not yet reached the double-digits are wanting to wear makeup more and more.
A new report by the NPD Group, which researches consumer trends, finds that makeup usage is going up in the fresh-faced group known as tweens (ages 8 to 12).