How to increase union membership among non-government workers? Legislate it - and include it as a non-fiscal policy item in your state's massive budget bill.
Just what the Service Employees International Union (SEIU) and its supporters did in 2008. And just what the SEIU did in earlier years, first establishing a pilot referral program in Dane County.
The Wisconsin Democracy Campaign provides the "follow-the-money" history: In 2002,"four SEIU locals made over $750,000 in independent expenditures, mostly on behalf of Dem primary candidate (and not coincidentally, Dane County Executive) Kathleen Falk. Eight SEIU locals inside and outside Wisconsin contributed another $190,000+, with "most of the contributions" going to Falk.
In 2004, SEIU locals contributed $17,500 to Governor Jim Doyle, not up for reelection that year. In 2006, the SEIU Political Education and Action Fund (SEIU PEA) made independent expenditures of $36,651 on behalf of Doyle. They also joined with AFSCME in sponsoring issue ads targeting Doyle opponent Mark Green, with plans to spend about $500,000.