Detroit Public Schools uses Target gift cards to try to retain students

Lori Higgins:

Detroit Public Schools will be awarding $25,000 in Target gift cards to parents, incentives to get them to submit contact information to the district.

The contact information - which includes up-to-date phone numbers, e-mail addresses and home addresses - will be used as part of a strategy to retain students and to have ongoing communications with parents about district and school news, school closing information and emergencies.

Posted by Jim Zellmer at June 12, 2010 1:23 AM
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