Textbooks Up Their Game Inkling Adapting College Best Sellers for iPad, Capitalizing on Interactive Features

Jeffrey Trachtenberg

The four digital titles-- McGraw-Hill Cos. best sellers in biology, economics, marketing, psychology--are expected to become available via the iTunes App Store beginning Friday. Prices will start at $2.99 per chapter and $69.99 for entire books, for a limited time. Thereafter, chapters will be $3.99 and books will start at $84.99.

The Inkling-based e-books make full use of the iPad's color, video and touch screen. A biology text, for example, offers 3-D views of molecules such as DNA, video lectures, and interactive quizzes. Users can highlight text, take notes and share them in real time with other users, such as fellow students. Along the way, students can jump outside the text to Google or Wikipedia.

Inkling has struck deals with other large publishers, including John Wiley & Sons Inc. and Cengage Learning, to launch future titles.

Posted by Jim Zellmer at August 21, 2010 4:32 AM
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