How AmericA SAveS for college Sallie Mae's National Study of Parents with Children under 18

Sallie Mae

American families have felt first-hand the significant impact of the economic crisis. The job market continues to show weakness, homes have lost value, and families are concerned about their economic future. Many studies have found that families are making tough choices in limiting their discretionary spending. It is in the context of this crisis that Sallie Mae has commissioned Gallup to conduct the second annual study of How America Saves for College, a national survey of families with children under 18. This year's survey shows that, despite the on-going economic uncertainty, most families have not lessened their commitment to saving for a college education nor have they lowered their expectations for higher education attainment for their children. However, this challenging environment has illuminated the need for an increased commitment to savings that can soften these short-term economic impacts and the need for families to make smarter choices about their spending and saving.

Posted by Jim Zellmer at October 7, 2010 3:04 AM
Subscribe to this site via RSS/Atom: Newsletter signup | Send us your ideas