FOR anyone seeking proof of the extent of China's reach into Africa, this year's graduation ceremony for executive MBA students at the partly state-run China Europe International Business School (CEIBS) in Shanghai would have been a good place to start. Alongside the predominantly Asian faces delightedly collecting their degrees were 30 Ghanaians and 12 Nigerians--the inaugural cohort on CEIBS's Africa programme.
The programme, which kicked off in Accra, the capital of Ghana, in early 2009, is one of the first offered by a renowned international school in sub-Saharan Africa. Alongside the executives from both local and international companies were a smattering of governmental types, including a Ghanaian MP and a high court judge. Virtually all had met the programme's $30,000 cost from their own pockets.
Although it currently only offers the part-time executive MBA in Ghana, which is taught mainly by Shanghai-based professors and uses rented premises, China's largest business school has grand ambitions for Africa. It hopes to open a campus in Accra and to launch a full-time MBA. Pedro Nueno, CEIBS's president and the Africa programme's pioneer, calls Africa "the last big opportunity on the planet" for business schools.