Goal of education is to serve all customers

Alan Borsuk

Consider this a thought that could change the way schools operate throughout the Milwaukee area:

Hold the pickles, hold the lettuce, special orders don't upset us ... 

Or, to put the 1970s Burger King jingle into education jargon:

Individualize and customize within a standardized system. (OK, that's not quite as catchy. )

The promise of Burger King was that they would come up with the best thing for you as an individual. You weren't just another customer. This would make your experience at Burger King more engaging and more successful. Yet you could count on consistent standards of quality in the outcomes.

Now replace all the food references with educational references and you get at a key to a campaign by area school leaders that aims to bring major change to the basic structures of schooling. They don't have small goals - the title of the report at the heart of their effort is Transforming Public Education: A Regional Call to Action.

Posted by Jim Zellmer at December 5, 2010 3:03 AM
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