McDonald's chief attacks children's meal 'food police'

Greg Farrell and Hal Weitzman

The chief executive of McDonald's has described critics of the company who have tried to curtail the sale of Happy Meals aimed at children as "food police" and accused them of undermining parents in making decisions for their families.

In an interview with the Financial Times, Jim Skinner responded to last month's vote by the San Francisco board of supervisors to forbid restaurants from offering toys with meals unless the food complied with limits on calories, sodium, sugar and fat.

"We'll continue to sell Happy Meals," said Mr Skinner, in the face of a ban that does not become effective until December 2011. The new rule "really takes personal choice away from families who are more than capable of making their own decisions".

Posted by Jim Zellmer at December 14, 2010 2:32 AM
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