Why Education Publishing Is Big Business

Tim Carmody:

On the heels of Apple's big education and iBooks event, it's worth taking a quick snapshot of the education publishing industry as it stands today.

Not because the tools announced today will inevitably transform the future of education the way iTunes and the iPhone did the music and smartphone industries -- however fun that may be to imagine.

Rather, you simply can't understand Apple's interest in breaking into the education market without at least a little understanding of that market's scope. And you can't understand why Apple's adopted the approach that it has without understanding that market's connection to our wider media ecosystem.

Posted by Jim Zellmer at January 20, 2012 1:50 AM
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