Higher education: our MP3 is the mooc Academics have watched the internet change the music industry, books and news. And yet, now it's happening in higher education, we are about to screw it up
Clay Shirky:
Fifteen years ago, a research group called The Fraunhofer Institute announced a new digital format for compressing movie files. This wasn't a terribly momentous invention, but it did have one interesting side-effect: Fraunhofer also had to figure out how to compress the soundtrack. The result was the Motion Picture Experts Group Format 1, Audio Layer III, a format you know and love, though only by its acronym, MP3.
The recording industry concluded this new format would be no threat, because quality mattered most. Who would listen to an MP3 when they could buy a better-sounding CD? Then Napster launched, and quickly became the fastest-growing piece of software in history. The industry sued Napster and won, and it collapsed even more suddenly than it had arisen.
If Napster had only been about free access, control of legal distribution of music would then have returned the record labels. That's not what happened. Instead, Spotify happened. ITunes happened. Amazon began selling songs in the hated MP3 format.
How did the recording industry win the battle but lose the war? They crushed Napster, but what they couldn't kill was the story Napster told.
Commentary here.
Posted by Jim Zellmer at December 20, 2012 2:53 AM
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