Our creative director waxes lyrical about The Orchestra

Theo:

A delight to behold - a feast for the eyes, the ears, and the heart.

The Orchestra is quite simply the most beautiful thing my company has ever made. Beautiful in every sense of the word. It's filled with beautiful music. It's filled with beautiful images. And it communicates its subject more beautifully than anything I've ever seen before.

Anything? Yes, anything.

Sure, there may be more beautiful paintings, more beautiful poems, or more beautiful sunsets. But I'm talking about things whose purpose is to communicate a sizable body of knowledge, to teach me something interesting about the world, to expand my horizons and deepen my understanding. I cannot think of anything, anywhere, in any medium, ever, that has done this as beautifully as the interactive experience we call The Orchestra.

Posted by Jim Zellmer at January 3, 2013 1:49 AM
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