How Scholastic Sells Literacy To Generations Of New Readers

Lynn Neary:

Chances are you have had contact with Scholastic Publishing at some point in your life: You might have read their magazines in school, or bought a book at one of their book fairs, or perhaps you've read Harry Potter or The Hunger Games? From its humble beginning as publisher of a magazine for high schoolers, Scholastic has become a $2 billion business and one of the biggest children's book publishers in the world.

Scholastic is a leader in the school book fair business -- which is in keeping with the company's origins. Nearly 100 years ago, the company started out by building its business in schools.

"If you think of Scholastic, it's a relationship company with teachers and parent and kids," says Dick Robinson, Scholastic's chairman and CEO. "And it succeeded by going on from generation to generation."

Posted by Jim Zellmer at July 17, 2013 12:59 AM
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