What's Wrong With Wharton?

Melissa Korn:

Applications to the University of Pennsylvania's business school have declined 12% in the past four years, with the M.B.A. program receiving just 6,036 submissions for the class that started this fall. That was fewer than Stanford Graduate School of Business, with a class half Wharton's size.

Wharton says the decline, combined with a stronger applicant pool and a higher percentage of accepted applicants who enroll, proves that the school is doing a better job targeting candidates.

But business-school experts and b-school applicants say Wharton has lost its luster as students' interests shift from finance to technology and entrepreneurship.

"We're hearing [applicants say] Stanford, Harvard or nothing. It used to be Stanford, Harvard or Wharton," says Jeremy Shinewald, the founder of mbaMission, an admissions advisory firm.

Posted by Jim Zellmer at October 2, 2013 12:04 AM
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