How College Pricing Is Like Holiday Retail Sales

Marian Wang:

Higher education may seem like a different world, but universities in many ways have been working from the same playbook.
Savvier college-bound consumers know that the so-called "sticker price" of tuition and fees at a given college or university isn't what many - or even most - students pay.

Take American University, where 74 percent of full-time freshmen got a grant or scholarship - essentially, a discount off the list price - for the 2011-2012 school year. Or Drexel University, where that figure was 98 percent.

At nearly 200 schools, 100 percent of full-time freshmen got a scholarship, as DePaul University's Jon Boeckenstedt points out.

Posted by Jim Zellmer at January 9, 2014 2:08 AM
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