Thanks to Christina Daglas for her coverage of the Madison School Board’s “cautious” approach to increasing advertising in the schools. If there is serious business interest in more advertising, the Board must consider the possibilities and the public deserves advance notice that we may increase ads.
I am not, however, concerned “about businesses that, in (my) opinion, fail to advance positive messages in their advertisements, such as fast food companies”, as the article states.
I said that I will not support more advertising of products that undermine our curriculum. I gave Coca-Cola ads as an example because I believe that ads for soft drinks undermine the messages of our health curriculum. The Board should not increase advertising for products whose consumption contributes to demonstrated increases in childhood obesity, diabetes and heart disease. We are already a venue for too many of these ads and products.