Where others fear to tread The decision by a Chinese business school to set up in Africa highlights Western schools’ reluctance to engage with the continent
FOR anyone seeking proof of the extent of China’s reach into Africa, this year’s graduation ceremony for executive MBA students at the partly state-run China Europe International Business School (CEIBS) in Shanghai would have been a good place to start. Alongside the predominantly Asian faces delightedly collecting their degrees were 30 Ghanaians and 12 Nigerians–the inaugural cohort on CEIBS’s Africa programme.
The programme, which kicked off in Accra, the capital of Ghana, in early 2009, is one of the first offered by a renowned international school in sub-Saharan Africa. Alongside the executives from both local and international companies were a smattering of governmental types, including a Ghanaian MP and a high court judge. Virtually all had met the programme’s $30,000 cost from their own pockets.
Although it currently only offers the part-time executive MBA in Ghana, which is taught mainly by Shanghai-based professors and uses rented premises, China’s largest business school has grand ambitions for Africa. It hopes to open a campus in Accra and to launch a full-time MBA. Pedro Nueno, CEIBS’s president and the Africa programme’s pioneer, calls Africa “the last big opportunity on the planet” for business schools.
