First there were the Little Emperors, the often chubby and spoiled first generation of children born under China’s one-child policy. Now the Precious Snowflakes have emerged – a generation so coddled some cannot even tie their own shoelaces.
They are ‘Precious Snowflakes’, wrapped in cotton wool from day one,” said Paul French, the founder of Access Asia, a China-based research company.
“Nothing is ever quite right for them. It is always either too hot or too cold and they are all hypochondriacs. They get immediately stressed out if they ever have to lift a finger,” he said.
In a world of smog, toxic food and unsure medical care, middle-class Chinese parents are spending ever-larger sums of money to insulate their children from harm.