Wisconsin State Journal Editorial:

Those remarks seemed unduly negative and failed to give full recognition to the myriad qualities this market offers any newcomer. Like many, we favor the “who wouldn’t want to work in Madison?” view.
Not to worry, said School Board member Ed Hughes, who asked the question that prompted Ray’s comments at last week’s meeting.
“It was reassuring to me,” Hughes said. “It showed they had done their homework about this market. I thought it was realistic and useful.”
Next, Ray and Co. will talk to board members about their desires for a superintendent, then add some community outreach to the fact-finding process. If all goes well, this nationwide search will yield a strong, successful leader for one of the most important jobs in town.

Madison certainly has the community, financial and nearby (University of Wisconsin, Madison College, Edgewood College) assets to offer a world class K-12 education. Getting there will require substantial change and… change is very hard.