Nassim Nicholas Taleb

This is the natural evolution of every enterprise under the curse of success: from making a good into selling the good, into progressively selling what looks like the good, then going bust after they run out of suckers and the story repeats itself … (The cheapest to deliver effect: “successful” cheese artisans end up hiring managers and progress into making rubber that looks like cheese, replaced by artisans who in turn become “successful”…).

Nassim Nicholas Taleb.