Zaner-Bloser via a kind reader:

Rowland Reading Foundation, of Madison, Wisconsin, today announced the acquisition of its Superkids Reading Program by Zaner-Bloser, an educational publisher providing curricula and digital resources in literacy, language arts, writing instruction and handwriting.
The Superkids program is a rigorous phonics-based literacy curriculum that integrates reading with writing, spelling and grammar for students in kindergarten through second grade. It features a cast of characters called the Superkids whose adventures are told in its books and online materials.

The program was written by Pleasant Rowland, creator of American Girl®, and developed by Rowland Reading Foundation, whose mission is to improve reading instruction in the primary grades. In addition to its Superkids curriculum, the Foundation provides classroom coaching and professional development for teachers and conducts research into effective reading instruction.
“Teaching children how to read and to love to read has been my personal passion and the focus of my career,” said Ms. Rowland, chairman of Rowland Reading Foundation. “As I approached retirement, I wanted to find a good home for Superkids. I believe Zaner-Bloser is that good home, not only because of its long commitment to literacy for young children but, of greater importance, because the missions and values of our two organizations are so closely aligned.”

Disastrous reading results have long been a challenge in Madison.