Ethan Zuckerman:

Though he may be best know as co-founder of content marketing platform “Contently”, Shane Snow describes himself as “journalist, geek and best-selling author”. That last bit comes from his book “Smartcuts: How Hackers, Innovators, and Icons Accelerate Success”, which offers insights on how “innovators and icons” can “rethink convention” and break “rules that are not rules”. That background may help readers understand where Snow is coming from. His blog is filled with plainspoken and often entertaining explanations of complex systems followed by apparently straightforward conclusions — evidently, burning coal and natural gas to generate electricity is a poor idea, so oil companies should be investing in solar energy. Fair enough.

Some of these explorations are more successful than others. In Snow’s essay about prison reform, he identifies violence, and particularly prison rape, as the key problem to be solved, and offers a remedy that he believes will lead to cost savings for taxpayers as well: all prisoners should be incarcerated in solitary confinement, fed only Soylent meal replacement drink through slots in the wall, and all interpersonal interaction and rehabilitative services will be provided in Second Life using the Oculus Rift VR system. Snow’s system eliminates many features of prison life — “cell blocks, prison yards, prison gyms, physical interactions with other prisoners, and so on.” That’s by design, he explains. “Those are all current conventions in prisons, but history is clear: innovation happens when we rethink conventions and apply alternative learning or technology to old problems.”

Related: “We know best“.