Ariel Ezrachi and Maurice Stucke:

When it comes to antitrust enforcement, we largely focus on the dangers corporations with too much market power pose to parties like consumers. But of equal, if not greater, concern today are the dangers the super-platforms—like Facebook, Google, and Amazon—pose to the supply side, namely those, including authors, who create the content that the super-platforms use to turn massive profits through ad sales. Ultimately, consumers lose out when content suppliers, forced to accept unreasonable terms, have less to invest in quality content.