With every new AI feature announced, my heart sank a little more. There was the Lensa-style AI-image generation engine that guarantees that everyone with an Apple device will be sharing the same trite images in the style of 2022 DALL-E. There was the ChatGPT-powered tools that can summarize web pages, write emails, and compose bedtime stories to read to your child complete with AI-generated illustrations. There was even an AI tool to automatically “clean up and correct” your iPad handwriting, making it “more uniform and pretty.”
Apple has the reach to shape how millions of people will experience AI for the first time, and it has chosen to take the technology in the wrongest of directions, eating and regurgitating every artificial intelligence idea already out there, rebranding it to Apple Intelligence, and turning its operating systems into engines designed to normalize your personality.