Matt Taibbi:

So instead of if you search for let’s just say Trotskyism. Instead of getting the world’s leading Trotskyist website, which is the World Socialist Website, you will get it like a New York Times story about Trotskyism instead.

They want to push you towards the “authoritative” source. But that’s subjective and again it’s hierarchical and it’s away from the spirit of how we would like to ingest information which is just let’s see all of it and make our own decision.”