Librarian brings medical history to life
I like one from 1953 for a gel to treat asthma. The image, of a woman trying to catch her breath, is viscerally powerful. It’s more artistically compelling than a person sitting on a couch with an inhaler.
Another one, for Robitussin cough syrup, in 1972, is interesting because of the copy and what it says about the ethics of advertising. (The ad shows a TV weatherman giving a forecast.) It says, “the word gets around by professional recommendation, not television advertising – and we want to keep it that way … And we believe medicine should be recommended by a professional, not a weatherman.”