David Brooks:

And then a small group of college administrators decided to blow it all up. The most important of them was James Conant, the president of Harvard from 1933 to 1953. Conant looked around and concluded that American democracy was being undermined by a “hereditary aristocracy of wealth.” American capitalism, he argued, was turning into “industrial feudalism,” in which a few ultrarich families had too much corporate power. Conant did not believe the United States could rise to the challenges of the 20th century if it was led by the heirs of a few incestuously interconnected Mayflower families.

So Conant and others set out to get rid of admissions criteria based on bloodlines and breeding and replace them with criteria centered on brainpower. His system was predicated on the idea that the highest human trait is intelligence, and that intelligence is revealed through academic achievement.

By shifting admissions criteria in this way, he hoped to realize Thomas Jefferson’s dream of a natural aristocracy of talent, culling the smartest people from all ranks of society. Conant wanted to create a nation with more social mobility and less class conflict. He presided during a time, roughly the middle third of the 20th century, when people had lavish faith in social-engineering projects and central planning—in using scientific means to, say, run the Soviet economy, or build new cities like Brasília, or construct a system of efficiency-maximizing roadways that would have cut through Greenwich Village.

When universities like Harvard shifted their definition of ability, large segments of society adjusted to meet that definition. The effect was transformative.

In trying to construct a society that maximized talent, Conant and his peers were governed by the common assumptions of the era: Intelligence, that highest human trait, can be measured by standardized tests and the ability to do well in school from ages 15 to 18. Universities should serve as society’s primary sorting system, segregating the smart from the not smart. Intelligence is randomly distributed across the population, so sorting by intelligence will yield a broad-based leadership class. Intelligence is innate, so rich families won’t be able to buy their kids higher grades. As Conant put it, “At least half of higher education, I believe, is a matter of selecting, sorting, and classifying students.” By reimagining college-admissions criteria, Conant hoped to spark a social and cultural revolution. The age of the Well-Bred Man was vanishing. The age of the Cognitive Elite was here.

KEY FINDINGS:
1. Ivy League payments and entitlements cost taxpayers $41.59 billion over a six-year period (FY2010-FY2015). This is equivalent to $120,000 in government monies, subsidies, & special tax treatment per undergraduate student, or $6.93 billion per year.

2. The Ivy League was the recipient of $25.73 billion worth of federal payments during this period: contracts ($1.37 billion), grants ($23.9 billion) and direct payments – student assistance ($460 million).