Beni Edwards:

“Our study shows the emergence of a new reality in which firms, consumers and even international organizations substantially rely on generative AI for communications,” wrote the researchers.

The researchers tracked large language model (LLM) adoption across industries from January 2022 to September 2024 using a dataset that included 687,241 consumer complaints submitted to the US Consumer Financial Protection Bureau (CFPB), 537,413 corporate press releases, 304.3 million job postings, and 15,919 United Nations press releases.

By using a statistical detection system that tracked word usage patterns, the researchers found that roughly 18 percent of financial consumer complaints (including 30 percent of all complaints from Arkansas), 24 percent of corporate press releases, up to 15 percent of job postings, and 14 percent of UN press releases showed signs of AI assistance during that period of time.

The study also found that while urban areas showed higher adoption overall (18.2 percent versus 10.9 percent in rural areas), regions with lower educational attainment used AI writing tools more frequently (19.9 percent compared to 17.4 percent in higher-education areas). The researchers note that this contradicts typical technology adoption patterns where more educated populations adopt new tools fastest.