Zusha Elinson:

Utah mom influencers sharing their traditional Mormon home lives are booming on Instagram and YouTube.

Now, the state is poised to enact dramatic protections for the kids in those videos by giving them the right to remove embarrassing clips when they are older and to share in the revenue. The governor is expected to sign a bill that would make Utah the first red state among a handful of others that have passed laws extending the rights of child TV stars to child internet stars.

The push for the legislation comes from the family of Ruby Franke, a popular Utah influencer with six children who went to prison last year for child abuse. Their 8 Passengers YouTube channel amassed over a billion views, but now her estranged husband, Kevin, and children want to stop others from using kids for clicks, likes and brand partnerships.

“Child exploitation is rampant among family content creators on social media today,” said Kevin Franke. “This exploitative industry of family content creation is a multibillion-dollar per year industry that involves numerous players, and the only meaningful way to combat it is through legislation.”